Press and Media

Press Contacts:
Erica Wells
Handmark
(816) 268-2956
ewells@handmark.com

Janie Escamilla
Waggener Edstrom Worldwide
(415) 547-7036
jescamilla@waggeneredstrom.com

Handmark Appoints Paul Reddick CEO

- Reddick to Lead Global Business Expansion -

KANSAS CITY, MO - October 1, 2007 - Handmark®, a global leader in mobile media, today announced that Paul Reddick has been named chief executive officer of the company. Reddick, a former vice president of Sprint Nextel, currently serves as a member of the Handmark board of directors. He transitions into the CEO role effective immediately.

Reddick succeeds founding CEO August Grasis III, who becomes chairman of the board. In his active board role and as the company's founder and chairman, Grasis will continue to engage with partners and help guide the company's pursuit of dynamic growth through new business opportunities.

"The demand for mobile content and services is poised for tremendous growth, and Handmark is in a great position to make it happen. This company's dogged focus on quality services and ease of use will be a great catalyst to drive not just adoption, but more importantly use. I've had the great privilege of growing with this industry as a carrier executive, and I am ready to lead this business through its next stage of growth," said Reddick.

Grasis said, "The most rewarding part of being an entrepreneur is taking the business to the next level and watching it take wings. This expansion of our management team is timed perfectly to the maturing mobile media marketplace. Paul brings deep expertise in the mobile media industry and proven ability to manage large operations. Handmark is now poised to exploit market opportunities, and Paul is the right person to realize my vision and propel our business forward on a global scale."

Prior to joining the Handmark board of directors this spring, Reddick served as vice president of partner development and product innovation at Sprint Nextel, where he was responsible for identifying and building out next-generation services, including the company's mobile content and location-based service offerings. Reddick has more than a decade of leadership experience in mobile services, strategy and operations. Prior to Sprint he held senior positions at McKinsey and Company, Inc. and Dow Chemical. Paul has a BS in ChemE from the University of Kansas and an MBA from Stanford University.

About Handmark
Handmark® is a global leader in the development and distribution of mobile media, focused on creating and delivering consumer-friendly access to the best news, reference, and information content for mobile phones and other wireless handhelds including BlackBerry®, Palm® Treo™, Symbian™ and Windows Mobile® devices. Handmark signature products, including the award-winning Pocket Express™, transform ordinary handsets into powerful business and entertainment tools. The company manages distribution partnerships around the world with major device manufacturers and operators. These partnerships, along with its technology and distribution relationships with CNN International, The Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide, EA Mobile and Zagat Survey as well as all major mobile operators, play a large part in the company's growth and success. Handmark has offices in Kansas City (world headquarters); London, UK; San Francisco; Atlanta; New York; and Dallas. For more information, visit www.handmark.com.

© 2007, Handmark, Inc.; Handmark and the stylized hand mark logo are registered trademarks and Pocket Express is a trademark of Handmark, Inc. The entire contents of Pocket Express are copyrighted, patented, or otherwise protected intellectual property owned by Handmark and other content creators who have licensed their content for inclusion in the product.

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