Press and Media
Handmark and PinStack.com Announce Partnership and Debut New Mobile Application
KANSAS CITY, MO, USA and ST. JOHN’S, ANTIGUA – (June 23, 2009) – Handmark®, the leading developer and distributor of mobile content and storefronts for mobile phones, and PinStack.com, the leading cross-platform smartphone discussion community, today announced they have partnered to launch a new PinStack.com mobile application for smartphone users.
The PinStack.com mobile application, powered by the Handmark Mobile Publishing Platform, is immediately available for BlackBerry® smartphone users to download from Handmark (http://store.handmark.com/products/detail.php?id=124760) or on BlackBerry App World™ at www.blackberry.com/appworld. It will also be available for a variety of other smartphone platforms in the coming months.
“PinStack.com is a great source for anyone with a smartphone who is interested in asking a question about their phone or hearing about the latest mobile news,” said Jon Maroney, senior vice president of Mobile Publishing at Handmark. “We are pleased to work together to make all the great knowledge found in PinStack directly available on people’s mobile phones.”
PinStack.com has established itself as one of the leading websites for smartphone news, reviews, discussion forums and help across all major platforms and devices. The PinStack.com mobile application extends the reach of its desktop website, providing smartphone users with easy, one-click access to the PinStack.com community.
The PinStack.com mobile application offers instant access to up-to-the-minute content. Key features include:
- Full news stories separated by device platform for users to find out the latest news about their phone
- Customizable content using My PinStack allowing users to easily view the content they want to access most often
- Ability for users to create custom content based on user-designated keywords using the My Keywords tab
- Ability for users to include custom feeds using the My Feeds Tab
- Support for offline use when users are out of network coverage (or don’t have an Internet connection)
- A guided tutorial to help users learn how to use the application with extensive keypad shortcuts
The Handmark Mobile Publishing Platform enables media companies and content publishers around the world to create their own branded, always-on personalized mobile applications. The applications are fast and simple to bring to market and provide a unique expansion opportunity, delivering 20x the number of page views over traditional mobile websites.
“The Handmark Mobile Publishing Platform extends the reach of our content to all major smartphones in a consistent and familiar format,” said Hayden James, founder of PinStack.com. “First launching for BlackBerry smartphone users, the overall application development process can be streamlined across the other major smartphone platforms quickly and easily.”
The PinStack.com mobile application adds to the robust catalog of applications Handmark has built for a variety of other brands, including The Wall Street Journal, Thompson Reuters, New York Knicks, Portland Trailblazers, Forbes.com, ZDNet and others.
Handmark delivers an engaging experience for your mobile phone with the industry’s best games, applications, ringtones and more. As one of the leading developers and distributors of mobile content and storefronts for more than 10 years, the company has established itself as one of the premier destinations for top-quality mobile content, as well as a trusted mobile development partner. Pocket Express®, the company’s flagship news and information service is a fast, simple, free alternative to traditional mobile browsing offering instant access to up to the minute news, sports, weather, travel information and more.
PinStack.com is a smartphone discussion community that supports major platforms – Android, BlackBerry, iPhone, Nokia, Palm and Windows Mobile. Launched in July 2004, the community has evolved as one of the leading online resources catering to enthusiasts, developers and corporate professionals. PinStack.com delivers high-level content and also attracts quality user generated content. Virtually every smartphone & IT related topic is covered by thousands of alliance members from all industries and regions who enjoy the balance achieved between the networking of professionals and technical discussions.
© 2009 Handmark, Inc.; Handmark®, Pocket Express®, Astraware®, and the distinctive hand design are registered trademarks of Handmark, Inc. in the U.S. and other territories. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. All rights reserved. All other trademarks belong to their respective owners.