Press and Media
Handmark Supports Feel Your Boobies® with New TweetCaster Pink App
Leading mobile app company donates proceeds to raise awareness about early detection and help save lives
KANSAS CITY, MO (April 14, 2011) – Just in time for Mother’s Day to help celebrate all the women around us, Handmark today announced the launch of TweetCaster Pink in partnership with the Feel Your Boobies® Foundation.
The TweetCaster Pink app includes all the best TweetCaster features with a distinctive “pink” theme and is available to download now for $10 via the Android Market. A portion of all proceeds will go to the Feel Your Boobies Foundation.
In addition to supporting a great cause, TweetCaster Pink allows users to promote their download with a unique dedication tweet. The first 100 people who send a dedication tweet will receive a special “feel your boobies” gift.
“Our team was recently touched by the impact of breast cancer and we wanted to create a unique way to give back," said Evan Conway, EVP at Handmark. “Feel Your Boobies is an extraordinary organization with a distinct mission and we are thrilled to help support their great cause.”
Feel Your Boobies®, a non-profit breast cancer organization, was founded by Leigh Hurst in 2004 after she was diagnosed with breast cancer at age 33. Its mission is to create an annual reminder campaign that utilizes unexpected and unconventional methods to remind young women to “feel their boobies.”
“Feel Your Boobies is one of the first and only breast cancer organizations to fully embrace social media as the primary outlet for reaching young women,” said Leigh Hurst, Founder of Feel Your Boobies. “Our partnership with Handmark and TweetCaster is a great intersection of our missions to help spread our life saving message.”
TweetCaster has been recognized as “the best Twitter app” app on the market with the most innovative features including “Zip It”.
For more information about the app visit www.tweetcaster.com or to learn more about the Feel Your Boobies Foundation visit www.feelyourboobies.com.
About Handmark
Handmark is the world’s leading developer and distributor of mobile applications, specializing in mobile solutions for publishers and media companies. Leveraging 10 years of experience, Handmark is trusted by hundreds of the world’s leading media brands. The company has a rich history of operating successful mobile application stores around the world and continues to create some of its own mobile app brands, including TweetCaster and Pocket Express®. For more information, visit www.handmark.com or follow Handmark on Twitter and Facebook.
About Feel Your Boobies®
Feel Your Boobies® was founded in 2004 after our Founder, Leigh Hurst, was diagnosed with breast cancer at the age of 33. She found her lump simply by “feeling her boobies”, not through a formal self-breast exam. What originally started as a few fun t-shirts she designed to remind her friends to “feel their boobies”. She quickly realized that her mission was much larger than tshirts alone. Since that realization, the Feel Your Boobies Foundation’s “Are You Doing It?” Reminder Campaign has become an international media campaign that focuses 100% on using unexpected & unconventional methods to spread this life saving message to young women.
###
Media Contact:
Erica Cohen
Handmark
816-268-2956
ecohen@handmark.com