Case Studies

Case Studies

Handmark Brings Dominance to RIM

In 2007, RIM® inaugurated a formal relationship with Handmark to provide solutions for delivering innovative and useful content to mobile subscribers with BlackBerry® devices.

Research In Motion (RIM)- a leading designer, manufacturer, and marketer of innovative wireless solutions for the worldwide mobile communications market since 1984, develops the BlackBerry smartphone.

RIM technology facilitates a broad array of developers with the opportunity to enhance its products and services with wireless connectivity to vital data that takes the guesswork out of the mobile professional’s world.

Within the first month of this partnership, Handmark has conceived and launched numerous successful and useful initiatives for RIM--in particular the new Pocket Express™ Travel Edition.

Pocket Express Travel Edition has been downloaded at an accelerated rate; making it a new dominate service on BlackBerry devices.

The undeniable value of Pocket Express Travel Edition and its features, including free OAG® flight schedules, can be found under the “What’s Hot” heading in the on-device homepage at www.mobile.blackberry.net. Pocket Express Travel Edition has appealed so much to the BlackBerry audience that its number of direct downloads now rivals those of other well-known national brands.

We are gratified by the support we have seen from RIM and we are dedicated to deliver on our commitment to provide the best mobile content the industry has to offer. - Douglas Edwards

The collaborative efforts of RIM and Handmark have also advanced into cross-promotional marketing opportunities. A recent RIM launch, BuiltforBlackBerry.com, features Pocket Express under “News” and “Lifestyle” categories. The Pocket Express website, PocketExpress.com, reciprocates in promoting the new site for all things BlackBerry.

“We made a commitment to provide a superior mobile experience for BlackBerry users to compliment the success we’ve achieved on other smartphone platforms,” said Douglas Edwards, Handmark Co-founder and Chief Marketing Officer. “We are gratified by the support we have seen from RIM and we are dedicated to deliver on our commitment to provide the best mobile content the industry has to offer.”

Customers who are interested in enhancing their BlackBerry experience can access these titles from www.handmark.com, the BlackBerry on-device homepage, or from the Pocket Express on-device Extras store. The Pocket Express Extras store also offers one-click access to purchase games, ringtones, and other vertical market applications.