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Handmark Launches Amazon Mobile Payments Service Adding Additional Payment Option for Customers

KANSAS CITY, MO - (October 5, 2009) - Handmark®, a leading creator and distributor of mobile applications and services, today announced it is one of the first to launch the Amazon Mobile Payments Service (Amazon MPS) within its mobile content stores.

Tens of millions of Amazon.com customers can now pay for mobile games and applications quickly and easily through Handmark desktop and on-device channels using the same login credentials and payment information they already have on file with Amazon.com. This includes the popular Amazon.com 1-Click purchase experience.

"As the consumption of mobile applications continues to explode, we are expanding our leadership in the seamless delivery of mobile content," said Paul Reddick, Handmark CEO. "The Amazon Mobile Payments Service delivers a fast, easy and familiar mobile payment option millions of people trust and we are pleased to extend it broadly to our customers and partners."
Handmark owns and operates a wide-range of desktop and on-device stores, including www.handmark.com, featuring thousands of mobile games, applications, ringtones, themes and more for the widest range of mobile phone platforms. Amazon Payments will be featured in these channels alongside other standard payment options.

"We are pleased that Handmark is leveraging the Amazon Mobile Payments Service as they continue to innovate for their customers," said Howard Gefen, Director of Amazon Mobile Payments. "Offering customers more options and a more streamlined experience is why we've created this service."

Handmark also plans to utilize Amazon Mobile Payments Service within its widely adopted Pocket Express® mobile news and information service in the coming months, as well as its partner channels.

For more information about the Amazon Mobile Payments Service visit http://www.amazonpayments.com.

About Handmark
Handmark is a world-leading creator and distributor of mobile applications and services. The company delivers an engaging, customized experience for your mobile phone with the industry's best applications covering news and information, games, lifestyle and travel, reference and productivity, personalization and more. As one of the leading distributors of mobile content and storefronts for 10 years, Handmark has established itself as the premier mobile content partner. For more information, visit www.handmark.com.

© 2009 Handmark, Inc.; Handmark®, Pocket Express®, and the distinctive hand design are registered trademarks of Handmark, Inc. in the U.S. and other territories. All rights reserved. All other trademarks belong to their respective owners.

Press contacts:
Erica Cohen
Handmark
+1-816-268-2956
ecohen@handmark.com