Sprint® Case Study
Handmark Contributes to Sprint Leadership
Powered by the trusted Handmark® Pocket Express™ infrastructure, Sprint® Software Stores include applications for all smartphone platforms offered by Sprint and provides a widely varied catalog highlighting the best applications for Business & Productivity, Utilities, Travel Tools, Games, Ringers, Screensavers, and more.
Rather than existing in a fixed and easily overlooked location, Handmark solutions provide Sprint with multiple points of sale that allow customers to find new content wherever they are most comfortable, whether it’s in On Demand, a mobile browser-based e-store, or from the desktop Sprint Web store.
If a Sprint customer needs new content or services on a Sprint powered smartphone, it’s Handmark that steps in to serve them.
Sprint is a global leader in driving data revenue and has positioned itself as a data-centric carrier that caters to a tech savvy clientele. Sprint has aggressively courted device manufacturers to gain exclusivities from Palm®, Samsung®, Motorola®, HTC®, and others to make Sprint the first stop for shoppers looking for the latest phone designs.
Handmark extended Sprint leadership by demonstrating that a data plan isn’t a luxury, it’s a must-have to get the best mobile experience.
Impressed with the award-winning Handmark Pocket Express news and information service, Sprint asked Handmark to develop a Sprint branded service that could be used to showcase the capabilities of their 3G (EVDO) handsets and ensure these data capable devices were reaching customer’s hands fully-equipped with active data subscriptions.
The original service re-branded by Sprint as On Demand delivers News, Sports, Weather, Money, Movies and more free of charge. These services provide a sticky experience that keeps users coming back every day – 63% of users visit at least once a day.
Sprint On Demand has built a near 90% customer satisfaction rating by providing users with fun, interesting and useful information, a memorable customer experience, and the best mobile content available.
Preloaded on Sprint handsets from every major manufacturer and six different mobile device platforms, On Demand is easily discoverable. For users who aren’t familiar with the service prior to purchase, the eye-catching On Demand “Speedometer” logo is prominently displayed as an icon on the front page that customers immediately associate with the key benefit of the On Demand experience—speed.
Premium services within On Demand are offered as a free trial prior to purchase, and with features like 411 directory lookups, mapping, turn-by-turn driving directions, and TV Guide® it’s hard for users to resist flirting with them. Many users find the ability to perform white and yellow page searches without traditional service charges enough to justify its use, and the one-click to buy feature allows for quick, hassle-free purchase decisions.
In addition to information, On Demand serves up the latest games, ring tones, and more from top names and the most trusted brands. There is no overwhelming flood of links to navigate through and there are no upsetting “not compatible” messages. Users are presented with an easy to use catalog tailored for their device.
On Demand does more than solidify the need for a data plan; it also offers everything a customer could want from a mobile browsing and search experience while keeping customers in a Sprint controlled environment rather than subjecting them to the “wild” Internet.